Every November 11, Japan turns into a playground of snacks and smiles: it’s Pocky and Pretz Day, a celebration that’s as quirky and delightful as the treats themselves. If you’ve ever seen friends sharing chocolate-coated sticks or posting selfies with boxes of Pocky, then you’ll know they’re popular, and now, they get their own day!
Why November 11 Became Pocky and Pretz Day
The date 11/11 was no accident. The four ones lined up look just like Pocky or Pretz sticks, making it the perfect symbol for the occasion. Glico, the company behind these beloved snacks, officially declared the “holiday” in 1999, and it’s been a nationwide event ever since, complete with social media campaigns, limited-edition flavors, and plenty of photo-worthy moments.
The Story Behind Pocky and Pretz
Pocky, launched in 1966, is a chocolate-covered biscuit stick. Its easy-to-eat design made it an instant hit, especially among students and young adults. Soon after, Glico introduced Pretz, the savory sibling of Pocky, without the chocolate coating, making it perfect for those who prefer something salty over sweet.
Together, the two represent a fun balance of flavors, personalities, and moods: much like the friends who share them.
How Japan Celebrates Pocky and Pretz Day
Walk into any convenience store on November 11, and you’ll find shelves lined with special-edition boxes, cute packaging, and sometimes even displays featuring giant Pocky sticks. Many couples, classmates, and coworkers exchange boxes as tokens of appreciation.
Online, hashtags like #PockyDay and #ポッキーの日 flood Japanese social media. Some people even compete to take the most creative “Pocky pose” photos, like balancing sticks, spelling out messages, or recreating the iconic “11/11” with friends.
Fun Facts You Might Not Know
- In 2013, Pocky Day set a Guinness World Record for the most tweets mentioning a brand in 24 hours.
- There are now over 50 flavors of Pocky worldwide, from matcha and almond crush to regional exclusives like strawberry Yubari melon in Hokkaido.
- Pretz has its own line of unique flavors too, including salad, roast, and even takoyaki (octopus ball) in Osaka.
How to Join the Celebration in 2025
Even if you’re outside Japan, you can join in the fun. Grab a few packs of Pocky or Pretz, share them with friends, and post your photos with the hashtag #PockyDay2025. Some fans host tasting parties, comparing flavors or pairing them with tea, coffee, or even wine for a playful twist.
Those living in Japan should look for Pocky pop-up stores, special collaborations, and themed café menus that pop up around early November. It’s a small but joyful way to connect with one of Japan’s most charming cultural quirks.
Why Pocky and Pretz Day Still Matters
In a world that moves fast, Pocky and Pretz Day is a gentle reminder of how simple pleasures — like sharing a snack — can bring people together. It’s cheerful, a little nostalgic, and perfectly Japanese in its ability to turn something ordinary into something worth celebrating.
So when November 11 rolls around in 2025, don’t just scroll past the posts. Pick up a box, share it with someone you care about, and savor the crunch of connection.
