Sapporo, the vibrant capital of Hokkaido, is a city that easily combines natural beauty with modern attractions. Famed for its snowy winters, which include the world-renowned Sapporo Snow Festival, the city offers a wealth of experiences throughout the year. It is home to ski resorts and hot springs for pleasure, and ramen alleys and beer breweries for sustenance. No matter what you want, you can find it in Sapporo.
Why Visit Sapporo
Sapporo combines northern charm with urban convenience. Winter brings soft-falling snow and opportunities for skiing, while summer transforms the city into a lively hub of festivals and beer gardens. The mix of historical culture, modern shopping districts, and culinary delights makes Sapporo an exciting stop for both first-time tourists and repeat visitors.
Best Things to Do in Sapporo
Exploring Sapporo means discovering a mix of seasonal festivals, historic sites, and breathtaking views. The city has attractions that appeal to both nature enthusiasts and those who prefer cultural experiences. Sapporo is a place where you can fresh seafood one minute and ride a ropeway to a mountain summit the next. There is always something memorable to enjoy in Sapporo.
Sapporo Snow Festival
Every February, Sapporo becomes a global stage for breathtaking snow and ice sculptures. The Sapporo Snow Festival attracts millions of visitors who come to marvel at massive creations displayed along Odori Park and Susukino. The festival is more than just an exhibition: it has light shows, food stalls, and interactive snow activities adding to the lively winter atmosphere.
Sapporo Beer Museum
Beer lovers will find the Sapporo Beer Museum an unmissable stop. As the birthplace of Japan’s oldest beer brand, the museum provides an engaging look at brewing history. Visitors can join guided tours, see original brewing equipment, and end with tastings at the adjoining Sapporo Beer Garden, where Genghis Khan (grilled lamb) is the perfect pairing.
Mount Moiwa Ropeway
To exprience one of the most iconic night views in Japan, you can take the Mount Moiwa Ropeway. The cable car ride offers sweeping panoramas of Sapporo, and the summit observation deck reveals a glittering cityscape. It is especially popular with couples, which has seen it garner the nickname “Lover’s Sanctuary.”
Historical Village of Hokkaido
Step back in time at the Historical Village of Hokkaido, an open-air museum that showcases life during the Meiji and Taisho eras. More than 50 preserved buildings, from merchant houses to farmsteads, give visitors a sense of how Hokkaido developed during its pioneering days. Interactive workshops and horse-drawn sleigh rides add to the cultural experience.
Where to Stay in Sapporo
Choosing the right place to stay in Sapporo depends on what kind of trip you are planning. The city offers a variety of neighborhoods that suit different preferences, including lively entertainment districts and transport-friendly hubs. Travelers can select areas focused on nightlife, central attractions, or ski resorts, and each choice will provide a unique style of experience.
Susukino District
Known as the entertainment hub of Sapporo — the Hokkaido equivalent of Shinjuku — Susukino is ideal for travelers who want nightlife, dining, and shopping at their doorstep. The area is vibrant well into the night, with countless izakaya, ramen shops, and bars. Staying here means you are always just a short walk from the city’s liveliest streets.
Sapporo Station Area
For first-time visitors, the Sapporo Station area offers unmatched convenience. Hotels here provide easy access to trains, buses, and shopping malls, making it an excellent base for sightseeing and day trips. It is also home to some of the city’s largest hotels, ideal for families or business travelers.
Odori Area
Travelers visiting for the Snow Festival, or those who want to stay close to central attractions will find the Odori area perfect. With plenty of mid-range and upscale hotels, it offers a balance of convenience and comfort. Staying here puts you within walking distance of Odori Park and several cultural landmarks.
What to Eat in Sapporo
This city’s cuisine is influenced by its northern climate and proximity to the sea, resulting in hearty dishes and some of Japan’s freshest seafood. Dining in Sapporo ranges from warming bowls of noodles to delicious grilled specialties, creating an experience that feels both comforting and memorable.
Sapporo Ramen
Sapporo is the birthplace of miso ramen, a hearty dish that warms travelers during the cold winters. “Ramen Alley” in Susukino is the best place to try authentic bowls, with small shops each offering unique variations. Each chef adds their own twist, from buttery corn toppings to rich pork-based broths.
Genghis Khan (Jingisukan: Grilled Lamb)
Named after the Mongolian icon, this grilled lamb dish is a local specialty of Hokkaido. Served on a dome-shaped grill, the meat is typically enjoyed with fresh vegetables and local Sapporo beer. It is a social dining experience, making it popular among groups of friends and families.
Fresh Seafood
Seafood lovers should not miss Nijo Market, where crab, scallops, and uni (sea urchin) are sold fresh daily. The market atmosphere allows visitors to taste Hokkaido’s bounty straight from the source. Many stalls and restaurants inside the market serve seafood rice bowls, offering a quick and delicious meal.
For more eats, check out our Japanese Food Guide!
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Sapporo Beer
No trip is complete without tasting the city’s signature beer. Many restaurants and bars serve it alongside local dishes, making it a staple part of the city’s food culture. A cold glass of Sapporo beer pairs especially well with Genghis Khan or seafood.
Learn more about Japanese Alcohol!
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Day Trips from Sapporo
Sapporo is not only a destination in itself, but also an excellent base for exploring nearby towns and natural wonders. Visitors can enjoy romantic canal cities, world-class ski resorts, and pristine lakes within a short train or bus ride. These trips add variety to a Sapporo itinerary and showcase the wider beauty of Hokkaido.
Otaru
A romantic port town just 30 minutes from Sapporo, Otaru is known for its canal lined with stone warehouses. Visitors can explore glass workshops, music box shops, and sample some of the freshest sushi in Hokkaido. The atmosphere is especially charming in winter when the canal is lit by snow lanterns.
Lake Shikotsu
Formed by volcanic activity, Lake Shikotsu is a pristine caldera lake surrounded by mountains. It is popular for outdoor activities like kayaking and hiking, as well as onsen resorts that overlook the clear blue waters. The lake’s crystal clarity and scenic surroundings make it one of Hokkaido’s most beautiful natural spots.
Practical Travel Tips for Sapporo
Planning ahead can make your trip to Sapporo smoother and more enjoyable. Knowing the best seasons, transport options, and passes available will help maximize both time and budget. These tips ensure you can focus on experiencing the best of the city without unnecessary hassle.
Best Time to Visit Sapporo
Sapporo is a year-round destination, but timing your trip can enhance your experience. Winter is best for snow festivals and skiing, while summer brings outdoor beer gardens and festivals. Spring offers cherry blossoms without the heavy crowds, and autumn delivers striking foliage.
Transportation in Sapporo
The Sapporo Subway system is efficient and easy to navigate. Travelers can also use IC cards such as Kitaca for seamless travel across buses and trains. For those planning day trips, JR trains and highway buses connect Sapporo to surrounding destinations.
Sapporo Tourist Pass
To save money, visitors can purchase the Sapporo Tourist Pass. This pass includes unlimited subway rides for a day and discounts on several attractions, making it a practical choice for sightseeing. It is especially recommended for travelers planning to visit multiple attractions in one day.
Deciding on where to live? Read our Best Cities to Live in Japan 2025 guide!
